Intel to Introduce “Ultra” Branding for Core Processors

[Tsing]

Bernard Fernandes, Intel's director of global communications, has confirmed that Intel is planning to introduce new branding for future Core processors following the appearance of a "Core Ultra 5 1003H" CPU in an Ashes of the Singularity benchmark. The "Ultra" name will seemingly accompany future Core processors, including Intel's upcoming Meteor Lake lineup, although a tweet from Bionic_squash has suggested that any refreshed chips will fall under a different designation. Intel's Core processors have traditionally been identified by their "i" branding (e.g., i5, i7, and i9), but that looks to be over in large part.

See full article...

 

[Grimlakin]

Taking a page from Samsung I see. Must be some marketing super minds at work... Sorry that's Nvidia. ULTRA minds. Or maybe just ULTRAman fans.

 

[Peter_Brosdahl]

I wonder if that means they will come with an Ultra-high price as well.

 

[Grimlakin]

I wonder if that means they will come with an Ultra-high price as well.

You betcha!