Maybe I'm too old and just remember a time when you could, you know, just go buy a card when it came out. I know, I know, "welcome to the modern world grandpa". :)
Not sure having to be at a store in-person at 6am is "knocking it out of the park". I don't have a Micro Center near me...I logged onto Newegg at 6:00 am right when they opened access. The $599 cards were "out of stock" the second access opened and I immediately "purchased" the Asus Prime card...