The only segment nvidia is competing with themselves is the super high end $700+ segment.
The largest benefit of such an improvement to ray tracing performance is going to be on the low-mid end and nvidia wants those cards to be extremely attractive for buyers.
The largest question is going to...
Hopefully the new architecture changes will help with memory latency.
Getting memory latency <66ms on Zen 2 makes a massive performance difference in games.
Thank you for doing mobile testing. It is very hard to get good information on how mobile CPUs/GPUs perform without going to a extremely questionable website.