Sega Reveals It Is “Killing Sony” in 272-Page PDF of Classified Documents from the 1990s

Tsing

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Sega Retro, a Wiki that aims to "cover everything possible about Sega from the 1940s to today," is currently hosting a 272-page PDF of classified Sega of America documents that date back to the 1990s, revealing console manufacturing costs, retail margins, and more. One of the more interesting pages comes in the form of an email on p. 18, where Tom Kalinske—Sega of America's then president and CEO—discusses how Sega is "killing Sony" in sales, citing various successes that include Saturns being sold out and PlayStations collecting dust at retail stores in Japan. Sega left the console industry in 2001 after the Dreamcast (9.13 million sales) was crushed by the PS2 (155 million sales), Nintendo GameCube, and other competitors.

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Dreamcast was an excellent console. Its just that only Nintendo so far has been a company willing to eat years of low or no profit when a console fails, this might not always be so, but so far its a company culture thing. Sega came off from the fast growth 80s and 90s, didnt have the right culture for long tern. Sony was hurting for a while, wouldn't surprise me if they could not eat a flop ala WiiU. Microsoft is too big a company so its just a matter of strategy not survival.
 
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