EA CEO Says Generative AI Will Make Company 30% More Efficient, Boost Monetization by Up to 20%

[Tsing]

Generative AI is now a driving factor behind Electronic Arts' business, according Andrew Wilson, EA's chairman and CEO, having told attendees at the Morgan Stanley Technology, Media, & Telecom Conference yesterday about how EA has already been using generative AI to improve its games and how the technology is expected to lead to greater benefits for the company, including improved efficiency and greater monetization.

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[Brian_B]

***By reducing staffing requirements by up to 40%

 

[Grimlakin]

I call bullshit. It just shifts costs between capex and opex buckets it all.