Diablo IV has been criticized for the pricing of its cosmetics, which can range anywhere from equipment sets costing as much as 2,800 Platinum to horse mounts priced at $65, but discounts coming.
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Blizzard Says More Discounts Are on the Way for Diablo IV Cosmetics
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Grimlakin
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Does discounts mean free? no.. then it's still a ripoff. BUT... people will buy it for 2 or three bucks and not even question it. Look at the star pony on World of Warcraft as an example. You won't get whales buying it but you'll sell one to **** near every account.