Alan Wake Remastered Ditches Energizer Batteries, Verizon Billboards, and Other Product Replacement

[Tsing]

Image: Remedy Entertainment



One of the amusing things about running around the small fictional town of Bright Falls, Washington in Remedy Entertainment’s creepy action-adventure title, Alan Wake, was all of the product placement spread around the game. They included Energizer batteries, which were all over the place due to Wake’s reliance on a flashlight for battling his shadowy foes, the Taken, as well as other things like Verizon billboards.



Fortunately for those who hate advertising and/or being sucked back into the real world, the newly announced remaster of Alan Wake has ditched all of the product placement that was present in the original. This has been confirmed by Remedy’s PR department, which told ScreenRant that all such material has been removed or modified.



A PR rep for Alan Wake Remastered confirmed to Screen Rant that the upcoming game will not bring...

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[MadMummy76]

Product placement in games if it's not hammering you in the head is actually one of the least obtrusive forms of ads. I don't know why would anyone be triggered by an ingame bilboard advertising a real company instead of a fake fictional one.

 

[Brian_B]

Product placement in games if it's not hammering you in the head is actually one of the least obtrusive forms of ads. I don't know why would anyone be triggered by an ingame bilboard advertising a real company instead of a fake fictional one.

This is true. I ignore it the same if it’s a real or fictitious product.

I do enjoy humorous satirical fake ads though. SNL commercials come to mind

 

[Denpepe]

Sounds more like the companies don't want to spend a ton of money to get their brands back in a game that might not sell a whole lot.