They need to focus on DDR5 optimizations out of the box. Plug it in and go.
To echo Dan's response: DDR5 is...
special. There's half a dozen separate voltages that affect memory speed potential, hundreds of separate timing settings with... millions+ of potential combinations. Performance is not consistent with the same settings between different ICs. Memory manufacturers are not paying attention to cooling, so the best kits out of the box are either Corsair's top kit for running stock or bare sticks from the likes of Dell for adding cooling to. DDR5 comes in at a JEDEC speed of 4800MHz for one DIMM per channel, and you're likely only going to get up to 5600MHz or perhaps 6000MHz before you need active cooling to keep the memory truly stable.
And then there's the silent killer - ECC. We've seen this on GPUs already, where VRAM pushed too hard will error out just enough to reduce performance without actually causing an application fault. DDR5 does this too, but it is not at all understood how to systematically detect it without extremely isolated testing.
I've learned more about memory in the last couple of months than I have ever known. Cost and effort was never really worth it, but this time around I committed to really understanding DDR5, particularly after I couldn't get my 6400 C32 kit to run stably anywhere near 6400 C32 -
after I had three separate kits outright die on a board (all now returned, the kits and the board).
Now, for the other side of the coin: JEDEC has DDR5 speeds up to DDR5-8000 on the books. And while latency has gone out the door for the moment, similar to every previous DRAM UDIMM release, those pushing the edge of what DDR5 can do are returning results that are very close to the latencies seen on the best DDR4 setups, while
also approaching the bandwidth available on quad-channel DDR4 setups.
And at those speeds, the performance downsides of DDR5 in comparison to DDR4 cease to exist.
So imagine a 5950X, but with +30% IPC uplift and
twice the memory bandwidth. Are y'all ready to rock?