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Blizzard Entertainment, the Irvine-based video game developer and publisher best known for its Warcraft and Diablo games, including The War Within (World of Warcraft's tenth expansion) and 2023's Diablo IV, is one of the few gaming companies that have distanced themselves from the use of generative AI, according to a new investigative article that claims the studio, which launched in 1991 as Silicon & Synapse, has, despite having developed its own AI tools, "all but banned generative AI" for use among its developers.
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