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Disney has announced that it will be introducing a cheaper, ad-supported subscription tier to its titular streaming service in late 2022. Pricing for the new option hasn’t been shared yet, but an executive can confirm that it will launch at a lower price point for the users out there who want to save a few bucks and are willing to tolerate ads. Disney+’s current plan costs $7.99/month or $79.99/year.
“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers,” said Kareem Daniel, Chairman, Disney Media and Entertainment Distribution. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”
“Since its launch, advertisers have been...
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