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Image: Epic Games Store
Giving away free games generates interest in your platform? Who would have thought! In a press release regarding its partnership with Battery and Havas Media, Epic Games revealed that its recent “Vault” promotion, which gifted free copies of hit titles such as Grand Theft Auto V and Civilization VI, turned out to be a massive success.
In fact, the giveaway pushed the platform’s average peak concurrent users to 13 million and monthly active users to over 61 million. That’s not quite as impressive as Steam’s numbers, but it’s certainly notable, especially for a young storefront that’s barely two years old.
“Since launching the Epic Games Store...
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