Google Attempts to Salvage Stadia with “Google Stream” Rebrand, Marketing Streaming Tech to Bungie, Capcom, and More

[Tsing]

Image: Google



Google Stadia has basically turned out to be a failure, but the company is attempting to salvage the platform by rebranding it under a new name and selling its underlying streaming technology to some of the world’s biggest companies, according to a report from Business Insider. The outlet’s sources say that Stadia is now being marketed to partners under the name “Google Stream,” which happens to be Stadia’s original code name, and that Google has already tried selling it to companies such as Bungie and Capcom, both of which are evidently interested in setting up their own streaming platforms. Google has already closed a deal with AT&T, which is using Stadia technology to stream Batman: Arkham Knight via web browser.



EXCLUSIVE: Google is trying to salvage its failing Stadia game service with a new focus on striking deals with Peloton, Bungie, and others under the brand ‘Google...

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[Brian_B]

Dead man walking.

Feel sorry for anyone that invested into this.

 

[Uvilla]

Well, for a company so famous for not promoting a thing and declaring everything a failure soon after.... I wouldn't get into gaming with google, I don't trust them.