Intel Launches All-New Core Ultra and Core Processor Branding: “The Most Significant Brand Update in 15 Years”

[Tsing]

Intel has introduced its new Intel Core Ultra and Intel Core processor brands. Both will premiere with the launch of Intel's upcoming Meteor Lake processors, and according to a PowerPoint presentation that Intel shared, this development marks the most significant brand update that the company has given its processors in the last 15 years. The "i" (e.g., i5, i7, i9) appears to be no more.

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