Lucasfilm Is Copying Marvel Studios’ Formula to Restore the Appeal of Star Wars

[Tsing]

Image: Lucasfilm



The Star Wars franchise is still reeling from J.J. Abrams and Rian Johnson’s soulless sequel trilogy, but Lucasfilm is slowly winning fans back with authentic productions such as The Mandalorian. One way that the Disney subsidiary is attempting to rebuild the franchise’s appeal is by copying Marvel Studios’ tremendously lucrative playbook, which has leveraged consistent, rapid-fire releases and interlinked stories to retain audiences and ensure long-time success.



Lucasfilm’s new business plan should be painfully obvious to anyone who’s been paying attention to recent events. As...

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[ThreeDee]

People won't tire of good original story telling .. engaging characters .. quality entertainment .. will they?

..as long as that what is brought to the table, then the money will roll in for Disney.

 

[Dan_D]

People won't tire of good original story telling .. engaging characters .. quality entertainment .. will they?

..as long as that what is brought to the table, then the money will roll in for Disney.

Indeed.

 

[Armenius]

People won't tire of good original story telling .. engaging characters .. quality entertainment .. will they?

..as long as that what is brought to the table, then the money will roll in for Disney.

If they abandon the idea of trying to reinvent the franchise then I might come back. It will take a while for that to happen after the disastrous Episodes 7-9, though. The Mandalorian is a good start, but it is still only one show in an expansive universe.