Microsoft Building Program That Lets Brands Place Ads into Xbox Games

Tsing

The FPS Review
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Imagine playing a match of Slayer in a future Halo title and having to drive your Warthog past giant billboards for Coca Cola or McDonalds. That nightmare may actually become a reality.

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These companies never learn. EA took a **** ton of flak for the same thing back when it released Battlefield 2142.
 
Sony had the same thing way back in Planetside like 2 decades ago.
 
Yeah, I remember when Enemy Territory: Quake Wars tried this (as well as Quake Live when it was browser-based). I saw a couple of live ads, but in general I think it flopped pretty hard. Now, ad tech has come a long way, and Microsoft has a huge portfolio of studies and games now, so I could see this working.
 
I thinknit depends on what they advertise. In a svi fi world entertaining it with other sci fi settings through in game advertisement makes sense. What doesn't is advertising washing machines because you did a Google search before running the game.
 
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