Microsoft Kills Xbox Live Branding, Rebrands to Xbox Network

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After 18 years, Microsoft has decided to change the name of its popular online gaming service, Xbox Live, to Xbox Network. The new branding has been confirmed by The Verge’s Tom Warren, who received a statement from a Microsoft spokesperson explaining why the company had decided to settle on a different name. Xbox Network will make it easier for users to differentiate between the core service and the service that’s associated with Xbox Live Gold memberships.



“‘Xbox network’ refers to the underlying Xbox online service, which was updated in the Microsoft Services Agreement,” Microsoft explained. “The update from ‘Xbox Live’ to ‘Xbox network’ is intended to distinguish the underlying service from Xbox Live Gold memberships.”



“Hints at a name change originally appeared back in August, after Microsoft updated its Services Agreement,” Warren...

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