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As a means of securing more PC game developers, Microsoft has opted to reduce its cut of profits from PC titles sold on the Windows store from 30 percent to just 12 percent beginning on August 1st. The decision was likely prompted by Epic Games, which pioneered the generous idea of letting publishers keep 88 percent of their games’ total earned revenue. It remains to be seen whether Valve will consider a similar policy, as Steam still takes a 30 percent cut for games that fail to reach $10 million in sales (25 percent when sales hit $10 million, 20 percent for every sale after $50 million).
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