Nintendo Says It’s Still Invested in Mobile Gaming

[Tsing]

Image: Nintendo



Bloomberg recently claimed that Nintendo would be “chilling” its mobile ambitions due to poor profits from titles such as Super Mario Run and Fire Emblem Heroes, but apparently, the Japanese gaming giant is still invested in the smartphone market. During a recent Q&A session with shareholders, president Shuntaro Furukawa confirmed that mobile gaming was still “strategically important” for luring new users into its ecosystem and getting people to sign up for Nintendo accounts.



“In addition to generating revenue and profit, our basic strategy with the mobile business is to expand the number of people who have access to Nintendo IP,” explained Furukawa. “For example, we have broadened the fan base for Nintendo...

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[Uvilla]

I don't know if the new Nintendo company is morphing into is one that I care about as much. I fear they might give up on the console race.