Sega to Acquire Angry Birds Maker Rovio Entertainment for $770 million in Friendly Takeover

[Tsing]

Sega Corporation, a subsidiary of Sega Sammy Holdings, has announced that it has entered into a definitive agreement to acquire Rovio Entertainment for EUR 706 million (770 USD). Rovio Entertainment is best known as the company responsible for the Angry Birds franchise of action, puzzle, and strategy games, which has expanded since its 2009 outing into animated series, films, and more. The acquisition, which is being described as a "friendly takeover," is expected to help Sega grow its consumer business through mobile gaming capabilities.

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[Grimlakin]

Wasn't ROVIO like a 2billion dollar company less than 2 years ago. Now they are getting scooped up for metadata. Huh...