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Image: Sony
Tesla could be getting some major competition in the form of Sony and Honda, which have decided to create a strategic alliance to develop and commercialize EVs. According to the companies’ joint press release shared today, the two Japanese giants will establish a new company this year specifically for that purpose, one that will flex the two’s expertise in areas that include body manufacturing and imaging/sensing technologies. The first EV from Sony and Honda’s new company is expected to go on sale in 2025.
“Sony’s Purpose is to ‘fill the world with emotion through the power of creativity and technology,’” said Kenichiro Yoshida, Representative Corporate Executive Officer, Chairman, President and CEO, Sony Group Corporation.
“Through this alliance with Honda, which has accumulated extensive global experience and achievements in the automobile...
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