Sony Becomes Kadokawa’s Largest Shareholder as It Forges New Alliance with Parent Company of ELDEN RING and Bloodborne’s FromSoftware

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KADOKAWA and Sony historically have collaborated on various projects, and through this capital and business alliance, intend to further strengthen our collaboration to maximize both companies’ IP value globally and facilitate wider and deeper collaboration, such as potential joint investments in the content field, joint discovery of new creators, and joint promotion of further media mixes of both companies’ IP.

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