Square Enix to “Aggressively Apply AI” to Content Development and Publishing Functions: “Our Goal Will Be to Enhance Our Development Producti...

[Tsing]

Takashi Kiryu, President and Representative Director of Square Enix, has published a New Year's Letter to wish everyone a happy 2024, and within it is a portion that explains how the company is planning to apply AI to its future projects, and not only that, it's going to do so "aggressively."

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[MadMummy76]

 

[Brian_B]

Just like NFTs I'm sure

 

[MadMummy76]

Just like NFTs I'm sure

And Play to earn the other year. Squenix has become a trend chasing clown company.

 

[SeymourGore]

Well, I definitely seeing AI being more helpful for the industry than NFTs. (Asset creation, texture upscaling, etc).

 

[MadMummy76]

Well, I definitely seeing AI being more helpful for the industry than NFTs. (Asset creation, texture upscaling, etc).

I'm all for using generative AI in game development. But aggressively? That means without care and attention whether it makes sense. Just like the overuse of CGI in movies.