Take-Two Should Price GTA VI at “$80, or Even $100” to Help the Game Industry Rebound in 2025, Analyst Says

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Grand Theft Auto VI, the eighth mainline installment of Rockstar Games' action-adventure series, should be priced at $80—or $100, even—as a way of driving growth in the video games industry, according to an extensive report titled The State of Video Gaming in 2025 that investment analyst and researcher Matthew Ball shared today, one that comprises 219 slides covering topics that relate to consoles, PCs, and more.

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You know what will turn that around. Stop giving away games to players where they have a titanic backlog of free or nearly free games to play on PC.

Oh you meant console. Well... hell I don't know maybe make the subs have limited time runs of game play times for new release games where after that limited run you have to buy it to play it. Examples.. 4 hours in Hogwarts Legacy for anyone on the fence but a little interested would = a purchase. AND it would make the subs more valuable to the console marketplace.
 
I think subscription services are damaging to the industry. But investors love them because it is a calculable stable income. You are not dependent on the failure / success of individual games. But this also means individual games become just "content" and success or failure is no longer a priority. All that matters is that there is always content being added, reducing everything to slop.
 
Competition is hard, and in games its been red hot for decades. Dont think theres a single thing to point out, ( as far as pricing and business models such as subscription, so on, theres simply plenty of everything in games) its just pure tough competition. I will point out the bloated budgets and celebrity voices for no reason, other than brass wanting to get invited to diddy parties and such.
 
I wonder how many copies of this game you would sell at $40??? Mr Analyst man??? Charging more money doesnt make a game better, Id say in fact the opposite effect. That and Im sure a boat load of GTA V was sold when the game was in the "on-sale" slot for 9.99 or less. So yeah, raise the price of gasoline.....people will drive more.....
 
I don't really care about GTA but this is still interesting.

If any game could get away with a $100 sticker price, it would be GTA. There are plenty of folks that will buy it just because it's another GTA game, and there hasn't been a new release in 12 years.

And everyone will cry that it's the death of the industry. But there are only a very few number of very popular IPs that could get away with that right now. Other games that try to pull that off will quickly find themselves resorting to deep sale discounts just to move sales at all, I think. A lot of titles are doing that already... heck, it only took Kill the Justice League what - 4 months to go from $70 to Free.

It's also equally true that Rockstar could give the game away for free and make just as much money via the MTX - @Denpepe is absolutely correct I think.

So what that means:

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I'm not so sure about the "it's GTA, it can get away with anything!" sentiment. A few months ago we thought Dragon Age can get away with anything, and now it is projected to have 3 million lifetime sales. I hope I don't have to elaborate on how abysmal that is.

COD is also loosing players, just as Battlefield or Overwatch. So no, I don't think the mantra "it's so and so big name and as such it can get away with anything" holds true any longer.
 
I'm not so sure about the "it's GTA, it can get away with anything!" sentiment. A few months ago we thought Dragon Age can get away with anything, and now it is projected to have 3 million lifetime sales. I hope I don't have to elaborate on how abysmal that is.

COD is also loosing players, just as Battlefield or Overwatch. So no, I don't think the mantra "it's so and so big name and as such it can get away with anything" holds true any longer.
COD is losing players because they regurgitate the same garbage every year with a different name and do absolutely nothing about cheating. Then they make one post about them banning 20,000 cheaters as if that's something to be proud of....meanwhile, PUBG bans 100,000+ weekly. Every time I fire up COD in 3 out of 5 rounds I encounter a cheater. It's pathetic.
 
COD is losing players because they regurgitate the same garbage every year with a different name and do absolutely nothing about cheating. Then they make one post about them banning 20,000 cheaters as if that's something to be proud of....meanwhile, PUBG bans 100,000+ weekly. Every time I fire up COD in 3 out of 5 rounds I encounter a cheater. It's pathetic.
That just proves my point. Name won't save your game if you cross the players. And I think charging $100 for a game ticks that box. Not to mention the rumblings about GTA going politically correct with VI.
 
I mean, when we say GTA is a thing...


It's not the top-grossing IP of all time, but it's got enough sales to definitely raise some eyebrows. It's beating out (vis a vis revenue) some pretty big names, like Lord of the Rings (the entire IP, not just a game or movies), all the DC universe movies, the Madden NFL line, all of the Halo titles (combined)


I'm kinda shocked at the top of that list to be honest. I guess it explains why Nintendo is willing to do some of the things they do, when you beat out Mickey Mouse.
 
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