Ubisoft Reduces Price of Rainbow Six Extraction to $39.99 Ahead of January 20 Release

[Tsing]

Image: Ubisoft



Ubisoft has decided that it’ll be launching Rainbow Six Extraction at a lower price. The upcoming co-op shooter’s Standard Edition is already available for pre-order for $39.99, while the Deluxe Edition can be pre-purchased for $49.99. Featuring cross-play, cross-progression, and cross-save, Rainbow Six Extraction will be released for Xbox Series X|S, Xbox One, PS5, PS4, Amazon Luna, Stadia, and the Ubisoft Store on PC, as well as via Ubisoft+, on January 20.









From Ubisoft:



The game is available now for preorder at a new, lower price of $39.99 for the Standard Edition, and $49.99 for the Deluxe Edition. Preordering either edition will get you the Orbital Decay Cosmetic bundle, while the Deluxe Edition will come with three bonus packs on top of that. No matter which edition you pick up, you’ll get some extra benefits to give...

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[Zarathustra]

You know, I almost wan to buy this to reward them for their more reasonable pricing approach.

Unfortunately I have no real interest in the Rainbow Six series.

I wonder if they are testing the Gabe Newell theory on pricing of Digitally Distributed Products, that when you have a product with negligible unit cost (like with digital distribution of games) you almost always make up for lower prices by increased volume.

In Gaben's example, reduce price by 75%, see total revenue increase by a factor of 40. Not 40% but 40 times greater.