Valve Clarifies That In-Game Ads or Ad-Based Revenue Models Are Not Allowed in Steam Games

[Tsing]

Valve has updated its Steamworks Documentation website, and with it comes a clarification from the company behind one of the world's most beloved digital distribution services and storefronts about how in-game ads, as well as ad-based revenue models, are not allowed on any games that are hosted on Steam.

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[Brian_B]

Oh thank god.

I wonder how this applies to.. say FFXV, which had a lot of in-game product placement ads, like Audi cars, NIssin Ramen, and American Express.

Product placement

Product placement is an advertising technique to promote products through appearances in film, television, video games, or other media. Though real world products or allusions to them had appeared in the Final Fantasy series before, they were used as allusions or Easter eggs, and an actual paid...

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