I wanted a founders editon card for a while now but never could find one in stock, not that I was looking that hard, but now all of a sudden they had 5080's and 5090's in stock so I jumped on it, they are among the cheapest you can get, otherwise it would have been a palit or gainward card.
Cheapest Asus card is still 500€ more then what I paid, MSI has one that around 100€ more