Sony had already been moving that direction back with the PS2 and PS3. You could order all sorts of accessories which would essentially transform into them a PC, I was keenly interested in this due to the incredible performance of the CPUs but too expensive and it wouldn't have really been worth it due to lack of productivity software. However, it was always fun to see different parts mentioned in the magazines back in the day which were usually only available overseas.
Meanwhile, once MS/Sony committed to using AMD x86 processors I never saw them as anything other than a streamlined gaming focused PC with locked in OSes.