I haven't heard of them before either. I looked at their "about us" page and didn't immediately spot a founding date but noticed how they mention their team has over 18 years of experience in the field. They have a media awards page that has a lot of notable names we'd all recognize. This company could end up being more known with DDR5, the same way that Sabrent became more popular with PCIe 4.0 NVMe and DDR4.