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Amazon sellers who are accused of false advertising may soon be able to blame artificial intelligence. In a new blog post directed to small businesses today, Amazon announced the launch of a new generative AI tool, one that allows sellers to write engaging, effective product descriptions with little to no effort. According to Amazon, users simply have to input a few words or sentences, and the tool will do the rest. Details about the tool's generative AI capabilities were originally shared at Accelerate 2023, Amazon’s premier, annual seller conference.
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