Amazon Prime Video Will Include Ads Starting Early 2024, Pricier Ad-Free Option on the Way

Tsing

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Amazon has announced that Prime Video shows and movies will include limited advertisements in the U.S., U.K., Germany, and Canada beginning early 2024, followed by France, Italy, Spain, Mexico, and Australia later that year. According to a press release that the company sent out last week, these ads will be fewer in number than those seen in linear TV and other streaming TV providers, which, based on coverage from The Hollywood Reporter, would imply less than 18 minutes of advertising per hour. Amazon says that it has no plans to make Prime Video cheaper despite the streaming service's pivot to an ad-supported model, but a new ad-free option will be available for an additional $2.99 per month for U.S. Prime members.

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I wonder what will happen with traditional amazon prime subscribers. As it is for the prime membership it's almost 20 bucks a month.
 
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