AMC Theaters Announces Sightline: Movie Ticket Prices Based on Seat Location

[Tsing]

AMC theatergoers who want the best seat in the house may have to pay more money for that privilege going forward. According to a press release, the country's largest exhibition chain is about to roll out "Sightline," a new initiative whereby ticket prices are determined based on seat location. Front row seats will be available at a lower price, while seats in the middle of the theater will be available at a higher price—a scheme that may ring familiar to those who also regularly attend music concerts, sporting events, and/or Broadway shows. Sightline launches this Friday at select AMC locations in New York, Chicago, and Kansas City, with an expansion to all domestic AMC locations expected by the end of the year.

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[Uvilla]

Fantastic. /s

 

[Grimlakin]

Make note of current prices. Is that the high point for prices or the new cheap seat prices only.going up from there?

 

[magoo]

So, in a struggling industry, come up with some garbage to charge more to your shrinking base of clients.
Want to bet on big release weekends all the seats will be premium priced.
Exactly why I stream it at home.

 

[Brian_B]

So the seats in the back with double recliners and jizz stains: will those be super cheap or super expensive? Need to know how to plan my dates.