AMD seems to be winning on price to performance, performance, and price... it's amazing really. And it just shows that having the halo gaming CPU draws enthusiasts to your entire product stack. AND... having solid gaming CPU's also makes those same people willing to look at AMD's enterprise offerings. A win win for AMD. And really... AMD should invest some of that money in Intel. That way when intel stabilizes and gets competitive it on the back end still benefits AMD. Just saying...