Yeah, I'm thinking if your buying a new GPU that requires 300W+ of power, you're probably going to want to go ahead and spring for the new PSU with it that has the 12-pin native, rather than risk trying to cobble together several PCI connectors via an adapter.
I don't think a end of cable adapter is a good idea, but a complete replacement modular cable that goes all the way back to the PSU I think should be fine.
12 VDC is 12VDC. There is nothing technically new required from these connectors, just a new physical form factor to make it easier/prettier for users.
They don't say what the max current draw over this new 12pin connector is, but I'm betting two of the modular outlets on a PSU designed for 8pin PCIe power should be more than enough. Each 8pin connector is speced at 150W, so that would be 300W. In practice they can draw much more over those 8pin connectors than 150W though, as most PSU manufacturers supply them with cables that are much thicker than the spec calls for. This is how they justify combining two connectors on one cable.
Funny side note.
My 1200W Seasonic Prime Platinum has 5x 8pin modular ports on the PSU which are shared between PCIe power and motherboard 12v (EPS?) power.
The problem? Both my motherboard (Asus ROG Zenith II Extreme Alpha) and my GPU each have 3 8pin connectors. I had wanted to run individual cables to each, but that just won't work, so I have the three going to the motherboard, and and two going to the GPU, with the second using the split pigtail on th ecable to fill all power connections.
The new Seasonic Prime PX models seem to have 8 of those ports. I'm a little jelly.
edit:
Actually, never mind. I ahve 6. It was just difficult to see behind the PSU shroud on the Corsair 1000D. I'm going to have to run a third cable to the GPU when I get a chance. Not that I think it will really make a difference, but it is the right thing to do.