I'd say that there's just a lot more to it. Not to say that there isn't an 'early adopter tax' going on here, but that we're not really violating supply vs. demand.
One can get an
LGA1700 board for US$90.
I'll take my prior board, the
US$399 Gigabyte Z690 Aero D, which has enough power delivery for a 12900K in a custom loop (400W easily, if the CPU could handle it), four NVMe slots, two Thunderbolt 4 ports, 2.5Gbit Intel LAN and 10Gbit Marvell LAN, and of course Intel AX Wifi.
In my mind, that board was absolutely worth its featureset, when considering the 10Gbit LAN and Thunderbolt 4 options would add around US$100 each and you wouldn't be able to use both of them on
any board without sacrificing PCIe lanes to the GPU - and probably also NVMe slots.
But here's the real kicker:
Z690 is hard
And by hard, I mean that good implementations are really worth a bit more. You see, I don't have that Gigabyte board today because it a) wasn't stable at any DDR5 speed from 6000 on up and b) it really, really liked killing G.Skill memory sticks. In researching the issues that I ran into, I found that I wasn't the only one having problems with Gigabyte and Z690 - and that the problems likely centered on how RGB had been implemented. Thing is, other folks were having issues with Gigabyte's
DDR4 boards too - very similar to what
@Dan_D noted in his review with Biostar.
Now, these could be rectified at any time by a software update, BIOS update, DDR5 revision, or some combination of the above - but what I can say for certain is that the MSI MEG Z690 ACE, a 50% increase in price
and a reduction in features (no 10Gbit) from the Gigabyte Z690 Aero D, hasn't had this issue. It still can't run DDR5-6000+ stable, but it also hasn't killed any DDR5 modules either.
Parting thoughts:
Gigabyte's had a rough go at Z690. They're not the only ones - every manufacturer has struggled, especially with DDR5 boards. This is round one, and I don't really hold it against Gigabyte - I have several of their boards on hand for personal builds. One Z390 ITX board that has served well over the years, and I just picked up - meaning
after my struggles with their Z690 board - one of their B550 ITX boards as well. It's currently hosting a 5700G and running spectacularly.
Also, mentioning Newegg here. They took my Gigabyte board back
after the return period had ended. I realize that they're still smarting from having their return process thrown in the spotlight by Gamers' Nexus, but I feel it's important to highlight good behavior on the part of vendors.