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Image: LG
Here’s a shocker. It turns out that most of today’s biggest television companies, which have been pushing for 8K adoption, are selling display technologies that may not be beneficial to the consumer.
Warner Bros. recently ran a double-blind study and found that most of the its participants couldn’t tell much of a difference between 8K UHD and 4K UHD. These refer to resolutions of 7680 x 4320 and 3840 x 2160, respectively.
The double-blind study utilized clips from three features (Dunkirk, Brave, A Bug’s Life), one live-action series (The Tick), and nature footage by Stacey Spears. All of these were shot in 8K resolution and encoded in HDR10...
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