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New reports suggest that investors are becoming wary of rising costs and that generative AI will be getting a cold shower in 2024. AI has definitely been a big buzzword through 2023 but now as more reports of its costs come in the hype train could be slowing down. One such report comes via The Wall Street Journal which detailed how Microsoft worked with OpenAI to launch its CoPilot AI service at $10 on GitHub. According to the WSJ's findings, Microsoft was losing more than $20 per user, per month, and in some cases up to $80. While it is common to lose money when investing in a new business venture the sustainability of such losses comes into question. Google is also mentioned in the report, in regard to the strategies that some companies may employ to make AI profitable. The short end of it is increased service prices.
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