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Have you ever seen a product shilled on YouTube and thought to yourself, “Wow, I wish I could buy that with a click of the mouse”? Probably not, but Google is trying to make shopping through the world’s most popular video site a reality anyway.
According to a report from Bloomberg, YouTube has begun asking popular creators to tag and track products in their videos. The goal is to create a catalog that would allow the platform’s billions of viewers to make direct purchases while watching content.
“A YouTube spokesperson confirmed the company...
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