I don't doubt you're right about this not being a great value, but I find the concept interesting. I don't know much about Intel's NUC devices or what reputation they have in terms of quality, but a reasonably priced prebuilt Mini PC made with quality components would be a welcome addition to the market right now. The only reason I'd consider assembling a PC from off-the-shelf retail parts anymore is that OEM consumer PCs are complete garbage.