This would be great for external SSD but will we ever see TB in the wild other than mac?
Well, it's out there. Many laptops have TB for the same reasons Macs do. My Dell XPS 15 from last year has at least two, if not three; and a XPS13 from 2017 had two.
Where it's difficult to get TB is in consumer desktops, since most of the benefits aren't needed, especially in the non-premium space. Further, the need to pipe video over TB as part of the TB spec complicates things. We basically need AMD and Nvidia (and Intel...) to put TB ports on their discrete GPUs. And these ports also need to be able to supply power to the spec, which means even more power availability needed to be added to GPUs.
And I'm not really interested in the alternative, with display output data from the GPU data being routed back through the board and muxed with other data streams to be run out TB. Too many 'moving parts' involved that could break things like VRR and HDR, limit maximum refresh rates, and so on.
Still, if discrete GPUs were to grow TB ports, I think that'd be a step in the right direction!
Now for SSDs though, I don't see an overwhelming benefit. Many are just now getting to the point of using NVMe to USB controllers inside, which can enable up to 1GB/s transfer speeds. Obviously straight PCIe, which is what Thunderbolt is, would be faster and could allow up to 3.5GB/s today and ~7GB/s with the announced TB5. There's just a cost involved that seems somewhat prohibitive at the moment, and when you consider where speeds greater than 1GB/s would be really needed for an external drive, it's easy to see that these drives wouldn't be produced in mass quantities until the pricing comes down.
Which it will! NVMe controllers are already simpler than SATA SSD controllers, and controllers that integrate TB functionality should be simpler still. More power hungry perhaps, but there'd be no need for a protocol conversion since the data path is all PCIe all the way.
I doubt we'll see this overpower the stranglehold HDMI has the rest of the market but on the PC front, this is a recipe for success.
I'm not sure how the licensing works, but HDMI does definitely run across TB now. Case in point would be the 'dumb' TB to HDMI cables available on the market, of which I have a few myself. There are USB-C to HDMI cables as well, and I don't really know the details of how they're different. I assume that the difference has something to do with bandwidth on top of the protocols supported.
And yeah, sadly, HDMI isn't going away. It's the 'warm and fuzzy' solution for the media license holders.