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Image: MoviePass
MoviePass has officially declared bankruptcy after traversing a long rocky road. Founded in in 2011 it offered competitive means to purchase movie tickets. They made it onto Business Insider’s “25 Most Disruptive Apps of 2012” list. They employed even more aggressive tactics to lure more subscribers by lowering their monthly subscription fee to $9.95 in 2017. At the time a member could see a movie a day, for that one fee, and even cheaper if they paid for the year already. This in turn led to some, like theater chain AMC, stating this new business model would be unsustainable.
Their troubles would begin shortly after that signalling tough times ahead. After half a...
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