It might not be by the time that the card is released, but I do believe that the pricing will return to normal. NVIDIA, AMD, and Intel all want pricing to return to their MSRP. Remember, they license their stuff to OEMs like EVGA who turn them into products for the rest of us. I do not believe NVIDIA/AMD/Intel are profiting all that much from the huge increases of street pricing. Those increases are due to a supply/demand issue. I don't even think the OEMs are really benefiting from that. I believe the people benefiting are the direct sellers, like NewEgg, Amazon stores, etc who are comfortable selling at MSRP or higher.
Yes and no. NVIDIA has been steadily raising prices on their top-tier cards for over 3 gens now. The 980 Ti was the last card that seemed even close to affordable but was still up there for the time, and that was mainly by comparison to the Titan of the time. MSRP with Ampere
looked great but it's still a bit of a trick to get a 3090 FE from NV/Bestbuy. Not saying impossible but most will still have to resort to AIB cards if they want to avoid bot-wars and AIB partners were the first to raise prices even further after release. It wasn't long after that the retailers succumbed to scalpers when their supply chains ran dry.
I think we'd all agree that things should be better with the next round but it is looking like these cards could launch with at least an $1800-$2200 MSRP now that NV knows there is a market. The other random factor that could affect pricing tiers is the Titan. Early on we did stories on how the 3090 basically took over its slot in the lineup. As NVIDIA continues to diversify its product stack it and the 3090 Ti is the new king, who knows if the Titan will return next round causing more price adjustments. After all, we saw both Ti and Super during Pascal, it was unknown if both would co-exist again with Ampere, and NVIDIA has occasionally retired branding only to bring it back again with another gen later on.
Of course, how Intel and AMD play their respective hands will have a significant role in what NVIDIA does with pricing as well. One thing is for sure, things are getting interesting for the next round.
edit: Had to rethink what I said about 3090 FE MSRP looking great. No, it didn't. Most people were mad at the price of the 1080 Ti when it was around $1K, they got even madder when the 2080 Ti was over $1K which made the $1499 for the 3090 look even worse. The only reason it still looks appealing is because of price hikes and scalping. On that note, I saw scalping listed as generating billions during the pandemic. Not sure if that's true but what is true is that it greatly affected just about anything electronic, or not, during the pandemic, even if it had nothing to do with crypto. At the moment, unless NVIDIA can manage enough to oversupply would-be scalpers and their bots, it could still easily be another disastrous launch for the consumer. I hope I'm wrong though.