NVIDIA: Two-Thirds of Our Desktop GPU Sales Now Comprise Ray-Tracing Models

Tsing

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NVIDIA was quizzed by numerous analysts during today's Credit Suisse Annual Technology Conference, many of whom were curious as to just how well the company's RTX graphics cards were doing sales-wise. According to CFO Colette Kress, NVIDIA is very pleased with their market adoption, claiming that ray-tracing GPUs now comprise two-thirds of the overall boards that it sells in the desktop segment. There is suspicion that Kress had included GTX cards in her calculations, however, and oddly enough, she also suggested that gamers could buy a ray-tracing card for just $100.

NVIDIA seemingly seeing its GTX graphics card sales as counting towards the burgeoning ray tracing ecosystem would seem a mite disingenuous. Though without having the sales figures available it is possible that two thirds of NVIDIA sales are RTX cards, and all Kress is referencing is the fact that it has ~$100 GPUs for gaming on sale, as well as ultra-enthusiast cards for those who wish to get involved in ray tracing.
 
Honestly not surprised for this. So many people still have their 1080TI's or similar that the only way to get beyond is a RTX model. Otherwise it's pretty much a sideways move for many other cards. I don't believe it entirely has to do with wanting ray tracing it's just that there's not much of another path if you're using Nvidia.
 
Considering nVidia doesn't make many models without it this shouldn't be surprising. That said, it doesn't mean many people are actually using ray tracing at any level. I don't even think many could simply because there are hardly any games to use it with.
 
I would utterly rather purchase a 1680Ti for the usually $600-700 rather than a 2080Ti for $1200...

Amazing that the sales are up given there are no other options if you want higher tier performance...
 
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