Sharkoon Technologies has launched the SHARK XTend 24 and SHARK XTend 16, "stylish" PSU extension cables with customizable RGB illumination for graphics cards and motherboards.
Oh good gawd, now power cables got RGB?! What's next, SATA cables, HDMI cables, DP cables, USB cables, Ethernet cables, speaker cables, all with RGB? Oh boy, I can't wait for UPSes to start getting RGB. And I would like all power cables that plug into wall sockets to also have RGB.
EDIT: I only heard of Sharkoon recently, and every time I hear/see the name I think "shark-harpoon."