Should Node Naming Convention Be Changed?

Peter_Brosdahl

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Naming convention, and nomenclature, can potentially affect the successful marketing of products and product lines. Head of Marketing Godfrey Cheng of Taiwan Semiconductor Manufacturing Company recently spoke about this dynamic. As a guest on AMD’s ‘Meet the Experts‘ he goes into some detail regarding the current node naming convention.



The current path



TSMC is well known for leading the race for the...

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I wonder if AMD would have the 'lead' in density if the naming convention was updated.
 
They wouldn't need to change the naming convention , ef everyone just stuck to the standard that already exists instead of lying and coming up with "marketing numbers" for node size, based on a combinantion of gate length and half pitch.

You don't get to have a new standard just because you have been lying about what your process is for years.

ITRS defined it. Stick to the original ITRS definition.

Shoot everyone in marketing in the head.

Problem solved.
 
I have grown rather fond of 14++++++ nm

Just keep adding plus signs.
 
Actually, here is some interesting information I was unaware of courtesy of WikiChip:

So, process nodes were originally named after gate length.

This held up until 1997. At that point the gates actually shrunk FASTER than the names. At the time Intel hit their 45nm process, the gate length was actually 25nm, so they were using a higher number for their nodes than was accurate.

That's where further gate shrinkage did not work. Other features kept getting smaller, but gates kept the same size or got larger. 32nm actually had larger gates than 45nm.

Gates have not really shrunk since Intel's 45nm process (when they were 25nm in size), but all other features have kept shrinking and ocverall chips have become more and more dense, despite the gates staying at or above 25nm.

The part I don't understand is why the ITRS definition of a process node which is "the smallest half-pitch of contacted metal 1 lines allowed in the fabrication process" can't still be used.

Unless I have misunderstood the terminology, this seems to not care about what feature you are talking about (gate or whatever) and is more concerned with the smallest feature a process can support, which seems like a very reasonable way of measuring a process.

The only reason fabs don't do this - I presume - is for marketing purposes.

So, I stand by my statement that marketers should be shot.
 
As a person in the enterprise space... I really wish the sales people of corporations were not full of attractive women that brought along engineers and more. Engineers... Be use I wouldn't entertain so many offers that are meaningless. ;)
 
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