You'd be surprised how many people I've played games with who use WiFi on higher end systems. I don't get it either, but that's what they do.
Makes zero sense that we have to buy more basic boards missing some features we might otherwise use because we explicitly do not want Wifi.
Like I don't need an integrated sound card. I get it it's part of all motherboards today. But remember when it was an and also and everyone that gamed was getting add in boards from vendors like Soundblaster, and Turtle Beach, and Roland? Now most people get by with whatever.
You know what... here's what I want in a motherboard.
Support for the socket of CPU of your choice. Be it AMD or Intel.
6 or more on board USB ports and expansion ports for another 4. All at the current high speed. Maybe one pair on USB 2.0.
On board high speed ethernet. Be that 10g or 5g as long as it can step down to 1g I'll be fine but I want it to support greater speeds.
Minimum of 2 high speed PCIE M.2 slots.
2 x16 PCIE card slots and 2+ PCIE standalone spots spaced so all can be used even if double height cards are installed.
Maximum slots for CPU support be they dual channel or quad channel and far enough that I don't have to dance to install a CPU heat sync. (Heck I could be ok with them being on the back of the board if my case supported it, if that means I gain a nanosecond or two of speed.)
Oh and a thunderbolt port. I want that as well for people that do multi-media work!
On board sound because everyone has it.
Actively or good passively cooled VRM's and other heat generating components.
That's it. I don't want your wifi, or your bling, or any of that stuff.
I'm from the era of beige towers when an aluminum Lan-Li case was AMAZING. I don't want/or need your bling....
Not saying I don't have LEd ram, LED heatsync, giant led intake fan on the side panel of my case and two Led intake fans on the front... but they were all bought for their function not their looks.