Sony Developing Program for Running Ads in PlayStation Games, Similar to Microsoft

[Tsing]

Business Insider shared a report last weekend about how Microsoft is building a program that would let brands advertise directly in Xbox games, and a new story from the publication today suggests that one of its biggest competitors is planning to do the same. Sources with Business Insider claim that Sony is working on its own developer program for facilitating in-game advertisements in PlayStation titles, such as digital billboards in sports games.

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[Grimlakin]

Wait we can get MONEY from our customers by monetizing what they SEE in a GAME?

 

[Brian_B]

People should see Final Fantasy 15 product placements.

I lament the day we start seeing running ads in games - but so long as it's limited to background stuff I don't think I'll mind so much. When it gets to the point that it is on most "Free" games on mobile devices -- where you have to stop playing to watch an ad -- that's where I absolutely draw the line.