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Image: Ubisoft
Ubisoft attracted significant controversy in December when it introduced the beta for Quartz, a new platform that enables players to delve into the seemingly lucrative world of NFTs, but all of the pushback and complaints that the initiative has prompted thus far has stemmed merely from ignorance.
That’s according to Nicolas Pouard, VP at Ubisoft’s Strategic Innovations Lab, who gave his thoughts on the controversy in an interview with price comparison site Finder.com this week and suggested that gamers simply “don’t get” NFTs.
In Pouard’s view, it’s just a matter of time before gamers look past all of the FUD and realize that these digital receipts enable plenty of new opportunities, such as the ability for players to invest in limited-edition items and auction them off for profit once they get tired of seeing them.
“I think...
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