Why Play It When You Can Watch It Played? Sega President Acknowledges a Growing Fanbase That Has Never Played Their Games

Peter_Brosdahl · 2026-09-09T08:26:03-0400

Sega president and COO Shuji Utsumi said in a recent interview that its fanbase is growing, with more people becoming fans without ever playing its games. This new trend, while seeming strange, is actually an expansion of shared moments that have been going on for decades. Think back to times when you were with family […]

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Brian_B · 2026-09-09T11:00:43-0400

He's not wrong. My kid spends as much time, maybe more, watching other people play games as he does playing himself.

Brent_Justice · 2026-09-09T12:46:38-0400

I am also a person that watches game Let's Plays. As I do movie reactions, and TV show reactions.

Heck, I do my own game Let's Plays/Playthrough videos, I've done a lot on my channel

So I'm all in on it lol

Why Play It When You Can Watch It Played? Sega President Acknowledges a Growing Fanbase That Has Never Played Their Games

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