It's just a really good, solid mobo tbh.. also if you want to use your own M.2 heat sinks like i do, you don't have to worry about covers like you do on the Prime mobo.
I still think it's a tad bit expensive for what it is. I hope it's a screamer though. I think i will still be rocking my Vega 64 with a full cover WB for as while though.
I run this same board, and it has been problem free for the past year. It oc's without a problem and runs my Corsair Vengance RGB 3200 at 3400 no problem. The only thing with this board is it is hard to find ATM here in the states.