ASUS Graphics Cards, Motherboards, and Other PC Components to Receive Price Increases

[Tsing]

Image: ASUS/TriumphArts



ASUS fans who are planning a graphics card, motherboard, or similar upgrade in 2021 will definitely have to prove how loyal they are with their wallet. As spotted by Wccftech, the manufacturer’s technical product marketing manager, Juan Jose, shared the disappointing news that many of its PC components would be seeing higher MSRPs in the new year. Graphics cards and motherboards are specifically mentioned, but here’s the full admission:



Update regarding MSRP pricing for ASUS components in 2021.This update applies to graphics cards and motherboards*We have an announcement in regards to MSRP price changes that are effective in...

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[Brian_B]

15% tariff is pretty stiff. Not sure how that affects MSRPs though, as regular tax doesn't show on MSRP, but I'm not up on how tariffs are implemented or charged/paid, other than the end consumer ends up paying for it all in the end.

Yay us for finding a way to implement VAT without calling it VAT.

 

[Grimlakin]

15% tariff is pretty stiff. Not sure how that affects MSRPs though, as regular tax doesn't show on MSRP, but I'm not up on how tariffs are implemented or charged/paid, other than the end consumer ends up paying for it all in the end.

Yay us for finding a way to implement VAT without calling it VAT.

That actually is stiff but it shouldn't translate into a 15% cost increase for tech consumers. Maybe 3%. A slight reduction in margin, and loopholes being found like companies opening assembly lines in the US again. Most of the time the 'Parts' can cross lines without a tariff it's only the completed goods. So if they can ship the parts over, assemble in the US then sell them in the US they skip the Tariff dance. The companies that can do this well will profit, and honestly... that's kind of the point of the rather steep tariff.

 

[Armenius]

That actually is stiff but it shouldn't translate into a 15% cost increase for tech consumers. Maybe 3%. A slight reduction in margin, and loopholes being found like companies opening assembly lines in the US again. Most of the time the 'Parts' can cross lines without a tariff it's only the completed goods. So if they can ship the parts over, assemble in the US then sell them in the US they skip the Tariff dance. The companies that can do this well will profit, and honestly... that's kind of the point of the rather steep tariff.

The price of the 3090 STRIX went up 10%, from $1,799 to $1,979.

 

[GunShot]

Blame impatient, "I gotta have it" nerds paying ridiculous scalpers idiotic prices for this price hike.

Has nothing to do with tariffs.

 

[Uvilla]

Well... Its a sign, along with so many others about real problems under the hood.

 

[Grimlakin]

The price of the 3090 STRIX went up 10%, from $1,799 to $1,979.

Is there a person here that DIDN'T think the prices were going to go up on the cards that shipped this go around? We were all so pleased with the announced prices but held a heaping bucket of skepticism. This is just showing us all that we were right to be suspicious.

 

[Zarathustra]

They are already one of the most expensive brands in the industry, and for what, clever branding and lots of colorful lights?

For video cards, refuse to ever pay above NVIDIA/AMD MSRP's. A 6800 xt should cost $649, and not a penny more, regardless of who makes it.

 

[Peter_Brosdahl]

Well, the GPU hike is dramatic to say the least. It will, however, be interesting to see what else gets affected down the road. From PSUs to Motherboards we've seen and heard things throughout the whole year and it didn't relate to scalping so much as broken supply chains. I remember at the beginning of summer being told that there were shortages on PSUs rated in the 650w-850w range. New GPU's were not even on the horizon yet. Just did a story last week about specific Intel chipset motherboards are becoming scarce and nearly every major manufacturer, not just ASUS, was planning to hike their prices for them. When MS Flight simulator came out suddenly flight sticks became unavailable. These days everything is in short supply.

 

[Peter_Brosdahl]

Is there a person here that DIDN'T think the prices were going to go up on the cards that shipped this go around? We were all so pleased with the announced prices but held a heaping bucket of skepticism. This is just showing us all that we were right to be suspicious.

Yep and same thing happened with Turing. How long did it take for those MSRP prices to become common? The ones who got FEs at the start were lucky but it took AIBs something like a year to offer them at those prices.